What is a brand shoot?
A brand shoot is a photo shoot to create imagery that tells the story of you, your brand, or business.
Whether you create a physical product or provide a service to your clients, your customers want to know who you are, what you do, and see the story of the product or service they’re investing in.
And don’t we all seem to need a seemingly endless stream of fresh photos and moving images these days for our social media channels?!
Every business is different, and we plan your brand shoot before the day to make sure you get the shots you need. Here are some ideas to consider when planning a brand shoot:
Headshots and Portraits
Having a mix of headshots and portraits of you, and even members of your team, helps people feel they’re getting to know you.
Different portraits are also useful for different things- you may have a really happy post, for which you need a photo of you looking upbeat and bright, or one with a more serious tone, where a massive grin isn’t ideal.
2. Behind the scenes images
We all love a story! Showing you at work, the tools of your trade (whether that’s a paintbrush or an iPad), bring you and your brand to life. Images of your process are also so helpful to accompany blog and social media posts about new products, how you create, and what you’re working on currently.
3. Styled Product Shots
Sometimes the products themselves need to be the focus. They can be styled like a still-life painting, with other objects to complement them; or placed in a lifestyle setting to allow viewers to imagine a product in their home.
Styled product shots can take a little while to set up- something to bear in mind when considering the length of your shoot.
Captivating imagery really helps your brand come alive and adds depth to your story. If you’d like to chat about a brand shoot, just send me an email. All these images are from a series of brand shoots with artist Ele Grafton.